Monday, January 7, 2013

New Year, New Goals

I'm sure you'll find it no surprise that with the arrival of the new year, I, and Kate's KupCakes have plenty of things in the works to make 2013 a great year! Of course no one needs to hear about all my own personal goals and resolutions, but what will Kate's KupCakes be planning this year? Let's see...
  • Bake two-three new cupcake flavors each month. 
This means, you may see some changes and updates in the online menu/flavor descriptions. Always keep your eyes peeled for the newest flavors. If, for some reason, we eliminate a flavor, don't be scared - I will always be willing to take a former menu item for an order!
  • Participate in more craft fairs and farmer's markets
I am beginning my research now to determine what it would take to participate in many of the wonderful local events happening all year round. I want to get my name out there, expand clientele, and bring smiling faces to all those who try our cupcakes! There is no better way to continue the beginning of this wonderful venture than to continue the word-of-mouth marketing!
  • Create other items to sell 
This means making cupcake "merchandise." I have found some awesome crafty ideas on websites like CraftGawker, and Pinterest that all relate to cupcakes! I plan on giving some of these a try to sell alongside cupcakes at craft fairs and farmer's markets. Also, at these events, I would like to begin featuring other sweet treats for purchase, not just cupcakes.
  • Complete layout for printed menus - TO GO
For those of you who attended the RCS Christmas Bazaar, you may have been asking if I had any menus to take. Unfortunately, I wasn't quite ready at that time to print menus/flavor descriptions to take home, so now, I must finish it if it's on this list, right?
  • Get more organized for event and large orders
My first ever order was 150 cupcakes, and was, lucky for me, accomplished easily. However, I have come to realize that these orders that get large will more and more often require displays and event coordination. That being said, it's time to pull out ye ol' google for some research in ways I can be more organized and prepared for these large orders, or for orders for a personal event (birthday party, wedding, etc). This way when someone asks me about it, I could have separate information for those types of orders, or at least I'll be able to say, "this is what I need to know," sit down and discuss details right then and there!

So now that you know what we're up to, what were some of your best resolutions? What are you looking forward to in this new year for Kate's KupCakes? Maybe you also have some ideas how we can spruce things up around here and take more giant leaps towards the future of cupcakes!

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